Consumers associate the Key Flag Symbol with positive images of Finnish origin, trustworthiness, safety, responsibility and employment.

Key Flag Symbol awarded for Hansabook products!

The Association for Finnish Work has awarded Hansabook’s products the Key Flag Symbol to prove that the products are made in Finland. As a Finnish printer, at Hansabook we highly value Finnish quality and work, so it is a great thing that we are authorised to use the Key Flag Symbol logo to communicate this message. From now on, our customers can have the Key Flag Symbol printed on all of their new books. In addition, the logo can be updated to our customers’ old materials by contacting our customer service by e-mail at arkki@hansaprint.fi

Using the Key Flag Symbol is a positive message about the origin, quality and sustainability of products. The positive impacts of the logo are obvious from both companies’ and consumers’ points of view. Up to 92% of the companies authorised to use the Key Flag Symbol think that the symbol supports the sales of products and services. On the other hand, 71% of Finnish consumers say that the Key Flag Symbol has a positive effect on their purchase decisions (source: suomalainentyo.fi).

“Consumers associate the Key Flag Symbol with positive images of Finnish origin, trustworthiness, safety, responsibility and employment. With the Key Flag Symbol, companies can communicate about important values to their customers and other stakeholders,” says Reetta Mentu, Marketing Manager at the Association for Finnish Work. With this recognition, we will continue responsible book production in cooperation with our customers.

The blue version of the symbol should be used as a rule; a black version is also available, if necessary. The recommended minimum height for the different symbol versions is 10 mm.